What you get
Find 50 reachable prospects without a network or LinkedIn Premium
The 'Identifying 50 Reachable Prospects' section gives you four sourcing methods that work when you have no industry connections, no budget for tools, and limited time. Includes filled examples and a tracking spreadsheet template.
Cold outreach that gets replies because it doesn't look cold
Seven message templates based on the 'problem-first, product-last' framework, with before/after examples and a response-handling decision tree. These are the emails that get 30%+ reply rates from strangers who've never heard of you.
Run discovery calls that uncover real pain—in 30 minutes or less
The complete discovery call script with 19 specific questions, conversation branches for different responses, and a scoring rubric that tells you whether this prospect is worth building for. Includes a Notion template for call notes.
A pilot agreement structure that protects you and closes deals
Three pilot agreement templates (3-month, 6-month, and rolling) with pricing guidance, scope limitation language, and conversion terms. Plus the exact email sequence to send the agreement and handle negotiation without a lawyer on retainer.
Know when to go full-time or kill the project—before you waste a year
The 'Go/No-Go Decision Framework' scores 12 quantitative and qualitative signals from your pilots. It tells you exactly what traction justifies quitting your job, what indicates a pivot, and what means you should shut it down.
Is this for you?
Buy this if
- You're technical enough to build and ship a working B2B SaaS product yourself, even if the first version is rough
- You have 10–15 hours per week in evenings or weekends, and you're willing to follow a structured schedule for 8–10 weeks
- You're starting from zero customers and zero brand recognition, but you have a specific problem and market in mind
- You need to prove this idea has commercial legs before you risk your salary, relationships, or runway on it
Skip it if
- You're building a consumer app or marketplace—this playbook is written specifically for B2B SaaS with identifiable business customers
- You need help with technical architecture, code, or infrastructure—this covers go-to-market only, not how to build the product
- You already have five paying customers and proven demand—this is for validation, not scaling an established SaaS
Inside the 12 sections
- Reality Check: Can You Actually Build This While Employed?
- Market Positioning for a Category That Already Exists
- The Minimum Viable Feature Set for a Credible Pilot
- Evenings & Weekends Build Schedule
- Identifying 50 Reachable Prospects Without a Network
- Cold Outreach That Doesn't Sound Like Cold Outreach
- The 30-Minute Discovery Call Script
- Pilot Agreement Structure & Pricing
- The Live Demo That Wins Pilots
- Onboarding & Support When You Have No Team
- Measuring What Actually Matters in a Pilot
- The Go/No-Go Decision Framework
Questions
Why does this cost EUR 147 when there are free startup resources everywhere?
Free resources are scattered, generic, and written for venture-backed founders with teams. This playbook is 24,166 words of specific guidance for side-project builders, with 47 templates you can use tonight. It's the equivalent of 15–20 blog posts, organized into a system that actually gets you to a signed pilot. If it saves you one month of trial-and-error, it's paid for itself five times over.
How long does it take to go through this and actually execute it?
Reading the full playbook takes 3–4 hours. Executing the system takes 8–10 weeks at 10–15 hours per week, following the 'Evenings & Weekends Build Schedule' included in the playbook. You'll spend weeks 1–2 on positioning and feature scoping, weeks 3–5 on outreach and discovery, weeks 6–7 on demos and agreements, and weeks 8–10 onboarding and running your first pilots.
What do I need to have ready before I can use this playbook?
You need a specific problem you want to solve and a rough sense of who experiences that problem. You don't need a built product yet—the 'Minimum Viable Feature Set' section helps you scope what to build. You don't need an audience, email list, or social media following. You do need the ability to build and deploy a functional (if limited) web application.
What format is this delivered in, and what exactly do I get?
You get immediate access to a downloadable PDF (24,166 words, 12 sections, 26 diagrams) plus a .zip file containing 47 templates: spreadsheets for prospect tracking and pilot metrics, document templates for agreements and onboarding, email scripts, call guides, and slide decks. All templates are provided as editable files (Google Docs, Sheets, Notion, and Figma links) that you duplicate and customize.
Instant download · PDF · AP66AE77
Prices incl. VAT where applicable. Digital product delivered immediately after payment. The box above is required to order: by ticking it you waive the 14-day right of withdrawal once delivery has begun — see Right of withdrawal.