Pimlico Services · Bearing Straight B.V.

Stop guessing what works in paid ads. Build a competitor intelligence system instead.

A complete toolkit to reverse-engineer winning campaigns, automate performance monitoring, and scale your ad spend with confidence—without hiring an agency or wasting budget on blind tests.

What you get

Build a reusable competitor intelligence dossier in your first weekend

The Manual Reconnaissance Toolkit and Competitor Ad Dossier Template walk you through systematic tracking of competitor offers, creative angles, landing page structures, and seasonal patterns. You'll create a living document that informs every campaign decision for the next twelve months.

Turn ad analysis into action with 40+ battle-tested prompts

The Prompt Library and Ad Copywriting Prompt Suite give you specific, copy-paste prompts for extracting patterns from competitor ads, generating headlines, writing body copy, and adapting winning angles to your brand voice. No more staring at blank campaign builders.

Launch structured campaigns using proven frameworks, not guesswork

Three Campaign Architecture Frameworks show you exactly how to structure search, display, and retargeting campaigns for different business models. Each framework includes budget allocation, audience segmentation, and creative rotation strategies that work at €2k and scale to €25k monthly spend.

Build an automated monitoring system that alerts you to competitor moves

The Adsbot Automation section provides step-by-step instructions for setting up alerts, scrapers, and dashboards that track competitor ad changes, new landing pages, and spend pattern shifts. You'll know within 24 hours when a competitor launches something new.

Test systematically and scale confidently using documented protocols

The Test Design Worksheet gives you a repeatable hypothesis-to-execution framework, while the Scale-Up Playbook maps the exact operational, creative, and analytical shifts required when moving from €5k to €25k monthly spend. No more wondering when you're ready to increase budget.

Is this for you?

Buy this if

  • You're managing €2k–€25k monthly ad spend and tired of copying tactics from industries that don't match your conversion cycle or average order value
  • You've run campaigns before but lack a systematic way to capture what works, analyze competitor strategies, or justify budget increases to stakeholders
  • You need to compete against larger competitors or agencies without matching their budgets—and want intelligence advantages instead
  • You're comfortable using spreadsheets, browser extensions, and AI tools, and prefer documented systems over one-off tips

Skip it if

  • You're spending under €1,500 monthly on ads or just getting started—this system is built for people who already understand campaign basics and need strategic depth
  • You want done-for-you services, managed campaigns, or someone to implement for you—this is a knowledge product that requires your own execution
  • You're looking for platform-specific button-clicking tutorials or the latest growth hack—this focuses on transferable intelligence and decision-making frameworks

Inside the 12 sections

  1. Intelligence Foundation: What to Track and Why
  2. Manual Reconnaissance Toolkit
  3. The Competitor Ad Dossier Template
  4. Prompt Library: Ad Analysis and Pattern Extraction
  5. Creative Brief Generator: From Insight to Asset
  6. Campaign Architecture Frameworks
  7. Ad Copywriting Prompt Suite
  8. Landing Page Teardown and Optimization Prompts
  9. Adsbot Automation: Build Your Own Performance Monitor
  10. Weekly Review Ritual and Reporting Template
  11. Test Design Worksheet: Hypothesis to Execution
  12. Scale-Up Playbook: From €5k to €25k Monthly Spend

Questions

Why €297 for templates and prompts?

You're not buying templates—you're buying 28,306 words of documented process that took three years of agency work to develop, plus 54 ready-to-use assets that eliminate 40+ hours of research and setup. One avoided €2k budget waste pays for this twice over. If you're managing serious ad spend, systematized intelligence is the highest-ROI investment available.

How long until I see results from this system?

The Competitor Ad Dossier Template can be completed in one focused weekend. Your first intelligence-informed campaign launches the following week. The Adsbot automation takes 3–4 hours to set up initially, then runs passively. Most buyers report their first 'aha' insight within 72 hours of starting the Manual Reconnaissance Toolkit.

What do I need to know before buying this?

You should already be running paid campaigns on at least one platform (Google, Meta, LinkedIn) and understand basic metrics like CPC, conversion rate, and ROAS. You need access to spreadsheet software and willingness to use browser extensions or simple automation tools. This is not a beginner's introduction to paid ads—it's an intermediate-to-advanced intelligence layer.

What format is this delivered in, and what exactly do I get?

Instant download as a single PDF (28,306 words across 12 sections) plus a companion folder with 54 editable templates in Google Sheets/Docs format and Notion. Includes: the complete Competitor Ad Dossier Template, all 40+ prompt libraries, three Campaign Architecture Frameworks, the Adsbot setup guide, Test Design Worksheet, Weekly Review Template, and the Scale-Up Playbook. No videos, no membership site—just complete, usable documents.

Instant download · PDF · APDP9